Panic Grips Amazon.com

January 22, 2010 at 12:09 pm | Posted in Macintosh, Rants, Technology | Leave a comment
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Amazon.com is in full-on panic mode as the anticipated announcement of the Apple JesusTablet draws near. First, they reduced the royalty split from 70/30 in Amazon’s favor to 70/30 in the publishers favor. Then they announce a beta version of a Kindle Development Environment to get third party applications. Finally, they announce a money-back guarantee for selected Kindle customers, as long as they buy their Kindle by January 26th.

These developments wouldn’t be bad if they were spread out over months and or announced earlier in the Kindle’s life in response to customer complaints, but the timing and spacing of these events indicates that Amazon is greatly worried about their ability to compete with an unannounced Apple product, and rightfully so – their pricing and the fiasco over copies of Orwell’s “1984” deleted from their customers Kindles has earned them the distrust of many users, including myself.

Sorry Amazon, I’ll be waiting until January 27th to decide if I want an ebook reader.

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