McDonald’s Marketing Misses

February 19, 2005 at 3:50 pm | Posted in Food and Drink, Rants | Leave a comment

I know people who actually have bought and are rooting for McDonald’s stock, but that company has been going downhill for a long time. This year, they’ve hit the trifecta of screwups. But I guess owning McDonald’s stock is probably better than eating their swill.

The first one is their Lincoln Fry blog, which was quickly exposed as an inept guerilla marketing campaign, though I would compare it to disinformation activities carried on by the KGB and the Bush Administration.

The second one is their clueless use of urban slang. In trying to sell more hamburgers, they somehow forgot to run it through focus groups and ended up suggesting that people should fornicate with their sandwiches.

The third Mickey D’s screw up needs no further comment. The pure inaneness of their ethnic website is proof enough. First thing I did is turn off the music.

Wow, two food-related posts in one day.

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