Motorola’s Decline

September 25, 2003 at 10:28 am | Posted in Technology | Leave a comment

With the recent resignation of Motorola CEO Chris Galvin, this article speculates on the possible sale of Motorola’s semiconductor division. After a 25+ year relationship, Apple and Motorola recently parted ways, with cutting-edge PowerPC CPUs now being provided by IBM for the foreseeable future.

It has been quite a decline for Motorola – back then, their 6502 and 68K processors were more than a match for Intel, and their participation in the PowerPC alliance yielded excellent G1 (601) and G2 (603/604) processors. However, they stumbled with the G4 (75XX) during the last couple of years.

Even their much-hyped Six Sigma business philosophy did not help them as they had to overcome the handicaps of low market share, ineffective R&D, and distraction from having multiple product lines without unified development and marketing strategies.

Six Sigma. Synergy. Digital DNA. Irrelevancy. Game Over for Motorola (as far as microprocessors are concerned).

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